Executive Summary
VP | Head of Digital Marketing & Partnership
Prudential Indonesia (PT Prudential Life Assurance)
Professional Experience
VP | Head of Digital Marketing & Partnership
Prudential Indonesia (PT Prudential Life Assurance)
2025 – Present
AVP | Head of Digital Marketing
Prudential Indonesia (PT Prudential Life Assurance)
2022 – 2025
AVP | Head of GTM Ecosystem Marketing
Prudential Indonesia (PT Prudential Life Assurance)
2021 – 2022
AVP | Head of Marketing Campaign
Manulife Indonesia
2021
AVP | Head of Product Marketing & Campaign
Manulife Indonesia
2019 – 2021
Senior Manager – Brand & Product Campaign
Manulife Indonesia
2017 – 2019
Brand & Advertising Manager
AXA Indonesia
2016 – 2017
Account Manager
Harian Kompas
2013 – 2016
Education Background
Master of Science (M.Sc.) – Communication and Media Studies (Marketing Communication)
Universitas Indonesia
Bachelor of Communication – Advertising
Universitas Prof. Dr. Moestopo
Core Expertise & Skills
- Digital Marketing Strategy
- Growth Marketing
- Performance Marketing
- Brand Strategy & Management
- Customer Acquisition
- Customer Experience (CX)
- Marketing Technology (MarTech)
- Omnichannel Marketing
- Product Marketing
- Partnership Strategy